Q2 2024 Performance of Top iOS Film & Television Apps in the US

In the second quarter of 2024, the Film & Television category on the iOS platform experienced notable trends in terms of downloads, revenue, and weekly active users, according to data provided by Sensor Tower. Here's a glance at the performance of the top five applications in this segment.

Disney+ showed a steady revenue with a peak at $72K in early May, while downloads fluctuated, reaching a high of 3.6K in the last week of June. Weekly active users saw a slight uptick towards the end of the quarter, ending with 83.7K.

Netflix had a more varied trend in revenue, with a mid-quarter spike to $13K, while downloads saw a gradual increase to 4.3K in the final week of June. The app's weekly active users remained robust, with a notable rise to 170.4K in the last week of the quarter.

For Amazon Prime Video, revenue saw peaks and valleys, ending at $10K in late June. Downloads showed a significant rise to 4.7K in the same period. The weekly active users remained relatively stable, closing at 23.4K.

HBO Max: Stream TV & Movies experienced a decline in revenue by mid-May, and downloads dropped to a low of 562 in the third week. Weekly active users saw a sharp decrease, ending at 13.6K.

Lastly, the newcomer Max: Stream HBO, TV, & Movies showed promising growth in its first quarter, with revenue escalating to $18.9K by late June. Downloads remained strong, peaking at 28.4K in early June, while weekly active users surged to 65.3K, showing a rapid adoption among iOS users.

For more in-depth insights on app performance and trends, Sensor Tower's comprehensive data provides a detailed look at the evolving landscape of the Film & Television category on iOS.